A Note From Our Founder

I’m Tin. A wife, a mum and a retail executive. Aside from my family, retail and pole dancing are my passions. And just like some of you, staying active has allowed me to cope with this crisis and adjust to the "new normal".

If there’s anything good that came out of this pandemic, it would be the gift of courage...courage to face and try anything. We saw a lot of brave souls who took risks and became entrepreneurs overnight. And as a result, we witnessed an explosion of new activewear and fitness related brands. We are in spandex heaven! As I browse endlessly for the things that I “needed” to buy navigating from one platform to another, I thought to myself, wouldn’t it be nice if there’s just one site for everything fitness related?

So, this is me taking braver steps too this 2021. With Pure Movement Lab, we hope to provide not just a platform for upcoming brands, but to create a community and grow together with them, and ultimately deliver an elevated active lifestyle for you. Some may call this a passion project, but I call it a movement.

As we get our feet wet with our newly launched operations, there will be moments when we may not meet your expectations. Your feedback will be very important to us. We appreciate you dropping us a message at hello@puremovementlab.com so we can get better.

Welcome to the movement!


Always moving with you,

P.S. You are awesome! Always remember that.